Daanbi Services
E-commerce Case Study

Digital Commerce Revolution

How we transformed a traditional Philippines retailer into a modern e-commerce powerhouse, achieving 400% growth in online sales

Executive Summary

400%
Online Sales Growth
₱12M
Monthly Revenue
65%
Customer Retention

Manila Fashion Hub (MFH), a 25-year-old family-owned retail business with 8 physical stores across Metro Manila, faced an existential crisis during the pandemic. With foot traffic down 80% and mounting losses, they needed to rapidly digitize their business model or risk closure. They approached Daanbi Services to build a comprehensive e-commerce platform that could compete with established online retailers while preserving their brand identity and customer relationships.

The Challenge

Pre-Digital Transformation State

  • Zero online presence beyond a basic Facebook page
  • Manual inventory tracking across 8 physical stores
  • No customer data analytics or loyalty programs
  • Reliance on walk-in customers and word-of-mouth marketing
  • Limited payment options (cash and basic card terminals)

Market Challenges

  • • Intense competition from Shopee, Lazada, Zalora
  • • Young consumers preferring online shopping
  • • Rising commercial real estate costs
  • • Supply chain disruptions affecting inventory

Operational Pain Points

  • • 30% inventory discrepancies between stores
  • • Average 45-minute customer checkout time
  • • No insights into customer preferences
  • • High dependency on seasonal foot traffic

Comprehensive Digital Solution

We implemented a full-stack e-commerce transformation including custom website development, inventory management system, customer analytics platform, and omnichannel integration.

1. Modern E-commerce Platform

Built a responsive, mobile-first e-commerce website with advanced search, filtering, personalized recommendations, and seamless checkout experience optimized for Filipino shopping behavior.

Key Features

  • • Advanced product search & filtering
  • • AI-powered recommendations
  • • Mobile-responsive design
  • • Social media integration
  • • Multi-language support (English/Filipino)

Performance Metrics

  • • 2.3s average page load time
  • • 95+ Google PageSpeed score
  • • 68% mobile conversion rate
  • • 4.2 average session duration

2. Unified Inventory Management

Implemented real-time inventory synchronization across all 8 physical stores and the online platform, with automated reordering and demand forecasting.

Real-time Sync

  • • Cross-platform inventory updates
  • • Automatic stock level alerts
  • • Size/color variant tracking

Smart Forecasting

  • • AI-driven demand prediction
  • • Seasonal trend analysis
  • • Automated purchase orders

Analytics Dashboard

  • • Product performance metrics
  • • Store-wise sales comparison
  • • Profit margin analysis

3. Payment Gateway Integration

Integrated multiple payment methods popular in the Philippines including GCash, PayMaya, bank transfers, credit cards, and cash-on-delivery options.

Payment Options

G

GCash

PM

PayMaya

CC

Credit Cards

COD

Cash on Delivery

4. Customer Analytics & Marketing

Developed comprehensive customer analytics platform with behavior tracking, segmentation, and automated marketing campaigns to increase customer lifetime value.

Customer Insights

  • Purchase behavior analysis
  • Customer lifetime value tracking
  • Demographic segmentation
  • Churn prediction models

Marketing Automation

  • Email marketing campaigns
  • SMS promotions via mobile
  • Social media integration
  • Loyalty points program

Transformation Results

Sales Performance

Online Revenue Growth +400%
Average Order Value ₱2,850 (+65%)
Conversion Rate 8.3% (industry: 2.4%)
Monthly Orders 4,200+ (vs 180 previously)

Operational Efficiency

Inventory Accuracy 99.2% (vs 70%)
Order Processing Time -75%
Customer Service Efficiency +180%
Marketing ROI 340%

Business Transformation Highlights

Market Expansion

Reached customers in 15 provinces across Philippines

Brand Recognition

Featured in top 3 local fashion brands online

Future Ready

Scalable platform ready for international expansion

Technology Implementation

E-commerce Platform

  • • Next.js with TypeScript
  • • Shopify Plus integration
  • • Progressive Web App
  • • GraphQL API

Inventory & Analytics

  • • Real-time database sync
  • • Google Analytics 4
  • • Custom dashboard (React)
  • • Machine learning models

Infrastructure

  • • AWS cloud hosting
  • • CDN optimization
  • • SSL security
  • • Automated backups

"Daanbi Services saved our family business. What started as a desperate attempt to survive the pandemic has turned into our greatest success story. We've not only recovered but are now thriving beyond our wildest dreams. The team understood our Filipino market and built something truly special."

MC
Maria Carmen Santos
Owner, Manila Fashion Hub

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